Case study — AGMA
From rebranding to Google's first page.
- Client
- Agma
- Date
- April 2021
- Industry
- Chemical industry
Introduction
AGMA is an Italian company specialising in professional cleaning products, with over 30 years of experience and a wide range of products for businesses and professionals.
Our goal was to turn the company's quality and know-how into a more modern, recognisable and competitive brand. We rethought AGMA's identity starting from the rebranding and packaging, then brought it online through a new eCommerce store and an SEO strategy designed to capture organic demand.
Services delivered
- Branding
- Brand strategy
- eCommerce build
- eCommerce SEO
We brought professional cleaning online.
The new identity couldn't stop at the packaging. We designed an eCommerce store able to carry online the same clarity, recognisability and personality built for the products.
The challenge was to make a large, technical professional catalogue easy to browse, helping every user find the right product for their needs.
The result is a digital experience that doesn't just display products, but organises them, showcases them and makes them easier to buy.
We turned a line of cleaning products into a brand you recognise at first glance.
We didn't just want to make nicer packaging. We wanted to build a visual system that could work across dozens of different products, making each item unique and, at the same time, instantly part of the AGMA world.
Colour became the star. Vertical typography, a distinctive element. Simplicity, a deliberate choice to stand out in a category dominated by visual noise.
The result is a range that speaks the same language, even without seeing the logo.
Standing out wasn't enough. We had to be found.
We built an SEO strategy designed to reach users at the exact moment they look for a solution to a professional cleaning problem.
Products, surfaces, environments and specific needs became entry points into the AGMA world, taking the brand to Google's first page for many strategic searches in the sector, including Italian queries for “powerful degreaser”, “professional degreaser” and “industrial degreaser”.
Work that turned the eCommerce store into a tool able to generate organic visibility and new business opportunities over time, even getting several AGMA products cited directly in Google's answers.
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