Case studies
eCommerce, advertising, SEO, email marketing and creative direction.
From €250k to over €900k online: eCommerce, ads, SEO and email marketing.
Oscalito
Handmade jewellery: +687% revenue YoY
Natascia Maiorano
Home decor: +140% revenue on the previous semester
Arte del Corredo
Dog cosmetics: +430% revenue YoY
Eleva
Footwear: +73% revenue YoY
GUJA
From rebranding to Google's first page
AGMA
From an Instagram comment to a qualified call
Alessandro Marcelli
The journey · Before consulting
Before growing eCommerce businesses, I learned what makes a brand memorable.
Before going freelance I worked in agencies and on production sets, contributing to campaigns for international brands and institutions. An earlier chapter, no longer my main work today, but one that shaped the way I look at every project.
From there I carry a care for image, storytelling and direction: what turns an online shop into a brand people remember and choose. Numbers tell you where to grow; creativity decides how to get noticed.
- Art direction & creative concept
- Video directing & editing
- TV commercials & outdoor campaigns
- Branded content & augmented reality
Earlier chapter
Creative direction & major brands
Videos, TV commercials, outdoor campaigns and branded content created together with agencies and institutions, before starting out as an independent professional.
Bacardi x Jova Beach Party — Social coverage
Bacardi
Editorial for Grazia.it
Myvisto x Dior Homme
Facebook Canvas for the Live Victoriously Tour
Genio Media x Grey Goose
Integrated outdoor campaign: bus shelters, buses, merchandise and radio
IED x Study in Torino
TV commercial “Crime” aired on Mediaset
Myvisto x Mastri Birrai Umbri
Augmented reality Instagram filter for IAB FORUM 2019
Be2Be x IAB Italia
Social web series “Gli Stagisti” (The Interns) in 3 episodes
Myvisto x Frisk
Let's talk about your project.
I work with only a few brands at a time, because every project deserves real time and attention. In 30 minutes we'll look at your numbers together and where you can grow. If I'm not the right fit for you, I'll tell you honestly.