Case study — Bacardi
Bacardi x Jova Beach Party
- Client
- Bacardi
- My role
- Art Director & Video Editor
- Platforms
- Facebook + Instagram
Introduction
Social coverage
For Bacardi's participation in the Jova Beach Party, we created a dedicated editorial calendar with photos, collections and videos for the brand's social channels. The content was also published on Genio, a community with almost 1 million followers across Facebook and Instagram.
Credits
- Credits
- Genio
- Creative direction
- Carlo Takki Rocchietta, Daniela Minuti
- Art Director & Video Editor
- Antonio Martino
- Videomaker
- Francesco Vega Cavagnino
Social posts
Alongside the videos, we created Photo Collections for the brand's Facebook page.
Distribution
The same content was also distributed on Genio, giving it a strong boost in reach.
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