Case study — Eleva
Dog cosmetics: +430% revenue YoY.
- Client
- Eleva
- Date
- May 2025
- Industry
- Pet Care
Introduction
Eleva Pet is an Italian brand of dog grooming cosmetics and accessories, created with a particular focus on the needs of long-haired dogs.
The challenge was to turn the visible effectiveness of the products into communication that made their value instantly clear, building an integrated strategy across advertising, content and email marketing.
We started from owners' real problems — knots, hard-to-manage coats, frequent washing — to create messages and creatives that could concretely show the difference.
Services delivered
- eCommerce strategy
- Shopify development
- Meta Ads
- Creative direction
- Content strategy
The result was already in the product.
We made it the star.
Knots, hard-to-manage coats, tricky brushing: we started from owners' everyday problems to build immediate communication, where the result could speak for itself. Before-and-after became one of the core elements of the creative strategy, turning the products' effectiveness into visual proof that's easy to understand and hard to ignore. This direction gave rise to demo videos, UGC content and Meta Ads campaigns designed to show Eleva not through abstract promises, but through a difference you can actually see.
From visual proof to social proof.
Alongside the brand's creatives, we added UGC content that brought the products into the daily lives of people who really deal with coat-care problems.
Authentic experiences, demonstrations and real results made the communication closer and more credible, turning product use into social proof that builds trust before purchase.
From the first contact, we started building a relationship.
We designed a welcome sequence and a lead magnet to turn the first contact with Eleva into a journey of discovering the brand. Each email addresses a concrete need, from knots to coat cleaning, presenting products and solutions at the most relevant moment for the user.
Let's talk about your project.
I work with only a few brands at a time, because every project deserves real time and attention. In 30 minutes we'll look at your numbers together and where you can grow. If I'm not the right fit for you, I'll tell you honestly.