Case study — Natascia Maiorano
Handmade jewellery: +687% revenue YoY.
- Client
- Natascia Maiorano
- Date
- May 2026
- Industry
- Jewellery
Introduction
Natascia Maiorano creates handmade jewellery that encloses real natural elements such as flowers, leaves and seeds. The catalogue includes many collections, each with its own story and strong symbolic value.
The challenge was to grow the eCommerce store without scattering budget and time across the promotion of dozens of different products.
Services delivered
- eCommerce strategy
- Shopify development
- Meta Ads
- Creative direction
- Content strategy
Results
Revenue growth YoY
Meta Ads ROAS
eCommerce conversion rate
From craftsmanship
to digital experience.
We redesigned the Shopify store to bring the digital experience closer to the brand's uniqueness: more room for images, the craft process and the stories that make each piece different. A restyling designed not only to showcase the products, but to guide the discovery of the collections and turn interest into purchase.
A bestseller with a story. We told it.
Starting from one of the most loved pieces in the physical shop, we built a campaign to make it the flagship product online too. Its name, Non ti scordar di me (Forget-me-not), allowed us to develop emotional messaging that speaks both to women, buying for themselves or as a gift, and to men looking for a present with special meaning. We handled the concept, script, storyboard and creative direction of the video content, telling the story of the jewel through its meaning, the craft process and the transformation of a real flower into something to wear and treasure. The video production was made in collaboration with Black Alpaca Production.
Let's talk about your project.
I work with only a few brands at a time, because every project deserves real time and attention. In 30 minutes we'll look at your numbers together and where you can grow. If I'm not the right fit for you, I'll tell you honestly.