Case study — Be2Be x IAB Italia
Instagram filter
- Client
- Be2Be
- My role
- Creative Director
- Format
- Instagram Stories
Introduction
IAB FORUM 2019
One of the first Instagram filter games in Italy. An augmented reality social product designed to showcase Instagram's potential and to entertain and amaze the audience at IAB FORUM 2019.
Credits
- Agency
- Be2be
- Creative direction
- Antonio Martino
- Art Director
- Marco Tosi
- Augmented reality
- Antonio Martino
ARchy
The game is simple:
- 01Open Instagram
- 02Launch the game in Instagram Stories
- 03Frame yourself with Instagram's front camera
- 04Tap the screen to start
- 05Blink to jump over obstacles
- 06Reach the highest score
Let's talk about your project.
I work with only a few brands at a time, because every project deserves real time and attention. In 30 minutes we'll look at your numbers together and where you can grow. If I'm not the right fit for you, I'll tell you honestly.