Case study — Arte del Corredo
Home decor: +140% revenue on the previous semester.
- Client
- Arte del Corredo
- Date
- February 2026
- Industry
- Home Decor
Introduction
L'Arte del Corredo is a long-established home linen retailer, with an identity built over the years on the quality of its selection and a direct relationship with its customers.
Offline the brand sold well, but online it struggled to stand out. The WooCommerce store was live and bringing in orders, but only thanks to SEO and the organic reach of its Instagram page: no structured acquisition strategy, no growth engine.
The brief was to turn digital from a passive channel into a strategic lever, able to generate sales consistently and independently of spontaneous traffic.
Services delivered
- Analysis & strategy
- Performance marketing
- eCommerce build
Results
Revenue on the previous semester
Average Meta Ads ROAS
eCommerce conversion rate improvement
The in-store experience, online.
At first the ads weren't performing: products were shown coldly, disconnected from the storytelling that made them desirable in the shop. We put the owner in front of the camera, letting her present the items with the same experience customers enjoyed at the counter.
A new website, built to scale.
We migrated the store from WooCommerce to Shopify, rethinking the site from scratch: a more refined design to elevate the brand's positioning, and a solid infrastructure to handle a large catalogue without compromise. And since the ad campaigns were single-product, we turned the flagship product pages into mini landing pages built to convert, not just to inform.
Let's talk about your project.
I work with only a few brands at a time, because every project deserves real time and attention. In 30 minutes we'll look at your numbers together and where you can grow. If I'm not the right fit for you, I'll tell you honestly.