Case study — GUJA
Footwear: +73% revenue YoY
- Client
- GUJA
- Date
- March 2025
- Industry
- Fashion
Introduction
GUJA is an Italian footwear brand with a very large catalogue and limited stock for each item.
The goal was to grow the eCommerce store without needlessly increasing ad pressure, making every euro invested count.
Services delivered
- eCommerce + ads audit
- Content marketing
- Meta Ads & Google Ads
Results
4.34x
Meta Ads ROAS
14.13x
Google Ads ROAS
+73%
Revenue YoY
Meta Ads: a catalogue-driven strategy
With hundreds of items and only a few pieces available per model, pushing individual products would have been inefficient.
We let the catalogue do the work, pairing it with category campaigns and UGC content able to speed up the sale of remaining stock during the sales season.
Google CTR: the figure that changed everything
Many users who saw the ads on Meta then searched for “Guja” on Google. A clear behaviour: the ad sparks interest, the search expresses intent. But only 48% of people searching for the brand actually reached the website. The rest? Intercepted by competitors bidding on branded keywords. Every day, Guja was losing warm traffic and easy conversions.
Higher revenue and less leakage thanks to brand protection
We launched branded campaigns on Google to defend the traffic the brand had already earned. The result was immediate: ROAS 24, clicks recovered, and the brand visible where it really mattered. This first move confirmed genuine audience interest and the brand's strength on search-driven channels too.
Once demand was protected, it was time to expand it.
After protecting brand searches, we extended the Google strategy with Performance Max. Search, Shopping, Display and YouTube broadened the audience, reaching new customers with high purchase intent.
An omnichannel strategy
Each channel played a precise role: Meta generated demand and showcased the catalogue, while Google captured high-intent users, maximising reach and the overall return on investment.
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