Case study — Oscalito
From €250k to over €900k online.
- Client
- Oscalito
- Date
- 2023-2025
- Industry
- eCommerce
Introduction
Oscalito has been an Italian knitwear maker since 1936: outstanding quality, but an online channel stuck at a fraction of its potential.
We rebuilt the entire digital system starting from real margins: a new eCommerce store, content consistent with the brand's positioning, Meta and Google advertising managed on profit, SEO and email marketing. In two years online revenue grew from around €250k to over €900k, with a channel that now grows predictably.
Services delivered
- META Ads
- Google Ads
- Email Marketing
- eCommerce optimisation
- Search Engine Optimisation
Results of the overall activity over 12 months
Online revenue generated
Average ROAS on Google Ads campaigns
Average ROAS on Meta Ads campaigns
It's not about channels.
It's about connections.
Every activity was designed as part of a single system: content feeds the campaigns, campaigns bring qualified traffic, and email marketing turns a first purchase into a relationship. No channel works alone, and every euro invested is measured on margin, not on impressions.
META Ads campaigns
A full-funnel structure with dedicated creatives for each stage: awareness on the made-in-Italy positioning, consideration on materials, dynamic catalogue retargeting. An average ROAS of 8.74 with budget scaled progressively.
Google campaigns
Brand and generic Search, Shopping and Performance Max on an optimised product feed. Capturing existing demand delivered an average ROAS of 16.8 with a cost per acquisition that stayed stable month after month.
SEO
Category restructuring, editorial content on the magazine and technical eCommerce optimisation: 126,492 clicks and 5.05 million organic impressions in twelve months, with traffic that keeps growing without media spend.
Email Marketing
Automated welcome, abandoned cart, post-purchase and win-back flows, alongside a calendar of editorial campaigns. Email became the highest-margin channel in the whole system.
Let's talk about your project.
I work with only a few brands at a time, because every project deserves real time and attention. In 30 minutes we'll look at your numbers together and where you can grow. If I'm not the right fit for you, I'll tell you honestly.